Selling Your eBook Without a Publisher, Part 8: Selling Strategy

by Scott Marlowe (@scottmarlowe) 1/30/2010 5:28:00 PM

This is the final post in a multi-part series about self-publishing your eBook. Posts include:

1. Selling Your eBook Without a Publisher, Part 1: Introduction
2. Selling Your eBook Without a Publisher, Part 2: E-book Formatting
3. Selling Your eBook Without a Publisher, Part 3: Book Covers
4. Selling Your eBook Without a Publisher, Part 4: Amazon.com
5. Selling Your eBook Without a Publisher, Part 5: Smashwords
6. Selling Your eBook Without a Publisher, Part 6: Scribd
7. Selling Your eBook Without a Publisher, Part 7: Lulu
8. Selling Your eBook Without a Publisher, Part 8: Selling Strategy (this post)

This post is about selling strategy. What I mean by this, or rather what I don't mean, is marketing or self-promotion. Both of those topics are important, and in fact this topic probably crosses over into those, but what I'd like to talk about here is this: I've listed one eBook on Amazon, Smashwords, Scribd, and Lulu, but with another novel soon to be complete, what's next? Where do I go from here?

As I see it, here are my options:

1.) Go the traditional publishing route

This may smack of heresy after I just posted seven (eight, including this one) posts all geared towards circumventing the traditional process, but hear me out. There's no doubt we're entering into a new world as far as publishing is concerned, but just because we can sell our work direct to readers does not instantly make the agents, copyeditors, publishers, and other personnel in the publishing industry obsolete. In fact, for those who truly want to embrace writing as a full-time occupation, I still think they're necessary. They bring expertise, leverage, and make distribution into real, physical bookstores a reality. They have access to the channels where most people still get their books from. This is to our benefit as writers.

2.) Give my eBooks (or short fiction) away for free

It's no secret that the most successful eBooks selling on Amazon are given away for free. Some think we're heading towards $0 eBooks, anyway. But free doesn't pay the bills; for full-time writers this obviously isn't an option. But for a new writer who can sustain him/herself in other ways, it might be a viable option for gaining readers. The idea might be to give away one book hoping to sell copies of another. Giving away short fiction fits into this as well. By no means does this mean giving away content for free forever. It might just be for a limited time, to perk up interest.

3.) Serialize my novel here

John Scalzi serialized his first novel, Old Man's War, on his blog before selling it to Tor. J.C. Hutchins serialized in audio format his first novel, 7th Son. The end result for both authors was a publishing contract. In Scalzi's case, he was already getting 1,000 hits/day on his blog (I get 100 on a good day; Scalzi probably gets 100/hour now). Serializing a novel for free no doubt brought in even more readers and attracted the attention of Tor. Hutchins, an unknown when he started, marketed his novel like a madman, gaining a huge following and an eventual contract as well. In these two cases, serialization worked. In general, giving away anything for free is going to work, to a point. Also, keep in mind that just because you're giving away something for free does not mean everyone is going to come to your site to read/download it. Some people still like going to bookstores and buying a "real" copy of a book. Serialization is just another way of getting your work in front of more people. Given the choice between "more" and "less", I'll take the former.

4.) Sell my eBooks here on my blog

Many authors do this, especially as rights revert back from a publisher. It's a great way to get some more life (and revenue) out of a title that has otherwise been remaindered. It's also a nice way to get your novel out to people while you're seeking a contract, which can take a very long time if it happens at all. The biggest plus of selling from your own site is you get to keep 100% (or near to that) of the revenue.

5.) Sell my eBooks through the various eRetailers I covered in this blog series

There are a lot of people who visit, say, Amazon, who probably will never come to my web site. It is therefore important to also sell through other channels, even if you are giving up a larger piece of the pie by doing so. Keep in mind, too, that eBooks that sell well via online retailers sometimes are picked up for publication.

In closing this post…

I don't think any one method is the sole way to go in today's world. Rather, I'm considering a hybrid approach of some of the above once my second novel is complete. I still want to go the traditional route because I think it's the best option for success. On the other hand, I don't want my novel languishing in a drawer while I wait for the luck of the draw to deem my work worthy of being published.

Concluding this series

In conclusion of this series let me just say that I hope I've shed some light on the different options for publishing online. The publishing world is changing; it's best to remain aware of the new possibilities.

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iPad: The Day After

by Scott Marlowe (@scottmarlowe) 1/28/2010 11:16:00 PM

The iPad's iBookshelf The wait is over. Apple debuted their all-new entry into the tablet market and it is called the iPad.

I wanted to post this as a follow-up to my post of a couple of days ago where I wondered if the iPad was really the "Kindle-killer" everyone was thinking it might be. Even now, I don't think the question has been answered as there are people continuing to argue both sides with others who believe the two can happily co-exist. We may not know for sure until the iPad is actually released for sale in a couple of months.

Personally, I think there's room for both. The only crossover in functionality is both devices' ability to act as an eReader. The iPad has the advantage of a backlit color screen, but only 10 hours of battery life. The Kindle has the advantage of eInk, which while black and white is so crisp it's like you're reading a page from a paper book. Also, there's no eyestrain with eInk and the Kindle can literally last for weeks without a charge (with the 3G wireless turned off). People looking to read eBooks will likely go with the more specialized eReader device. People looking for more, the iPad. Regardless, we'll likely see more and better features emerge for both devices, something that is a win-win for consumers.

Of particular note is Apple's iBookstore announcement, which is essentially an app that allows you to purchase/read eBooks. In addition, iTunes will begin selling eBooks. What hasn't been mentioned is if Apple will open iTunes to self-published authors similar to how Amazon has done so with the Kindle store. This model would be similar to developers selling apps for the iPhone through iTunes. It's not that far of a step to include eBooks in on this. For right now, though, eBooks will only come from the major publishing houses. Whether the iPad is the publishing industry's savior remains to be seen.

I'll leave you to formulate your own opinion with some related stories I found interesting:

 

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LibraryThing's 2010 Book Reading Challenge

by Scott Marlowe (@scottmarlowe) 1/26/2010 8:19:00 PM

a stack of books LibraryThing is a fun way to connect with people who love to read. Think of it as a sort of Facebook for the literary-minded.

One of the things they do to heighten interest in reading is to give people a reading goal to work towards by issuing a annual reading challenge. These come in 50, 75, and 100 book varieties.

This year, I'm taking the 50 Book Challenge. I'm already 3 books into it (The Chinatown Death Cloud Peril by Paul Malmont and Old Man's War reviews are up, others forthcoming), so only 47 left to go! I'll review each book as I complete it and mark each review with the 50 Book Challenge tag. I'll also add each book into my LibraryThing bookshelf on an ongoing basis. At the end of the year I'll post up a final post to see how far I got.

Fifty books is a modest goal, at least compared to the 75 or 100 books challenges. I think I can do it, though. Still, 50 books in a year is 4/month, or 1/week.

Gulp.

It helps that I have all of the 28 books previously given away for free from Tor.

I better get back to reading.

In order to track the novels I read as part of this effort, I'll list them here:

  1. The Chinatown Death Cloud Peril by Paul Malmont [ read my review ]
  2. Old Man's War by John Scalzi [ read my review ]
  3. The Alchemist's Code by Dave Duncan [ read my review ]
  4. The Final Empire by Brandon Sanderson [ read my review ]
  5. Spin by Robert Charles Wilson [ read my review ]
  6. The Dying Earth by Jack Vance [ read my review ]
  7. The Eyes of the Overworld by Jack Vance [ read my review ]
  8. Eleganta by Denny Swartzlander [ read my review ]
  9. The Outstretched Shadow by Mercedes Lackey and James Mallory [ read my review ]
  10. Blood Engines by Tim Pratt [ read my review ]
  11. The Alchemist's Pursuit by Dave Duncan [ read my review ]
  12. Farthing by Jo Walton [ read my review ]
  13. Crystal Rain by Tobias Buckell [ read my review ]
  14. The Gilded Chain b Dave Duncan [ read my review ]
  15. Billibub Baddings and the Case of the Singing Sword by Tee Morris [ read my review ]
  16. Sweet Silver Blues Glen Cook [ read my review ]
  17. Lord of the Fire Lands by Dave Duncan [ read my review ]
  18. Sky of Swords by Dave Duncan [ read my review ]
  19. Lord of the Isles David Drake [ read my review ]
  20. Dragon Keeper by Robin Hobb [ read my review ]
  21. Through Wolf's Eyes by Jane Lindskold [ read my review ]
  22. Shadow's Son by Jon Sprunk [ read my review ]
  23. The Disunited States of America by Harry Turtledove [ read my review ]
  24. Reiffen's Choice by S.C. Butler [ read my review ]
  25. Ephemera by Paul S. Kemp [ read my review ]

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Apple about to change the eReader rules… maybe

by Scott Marlowe (@scottmarlowe) 1/24/2010 2:14:00 PM

Apple, Inc.For the most part I keep topics related to technology and software in particular confined to my technical blog. This blog is, after all, about my literary pursuits. But every once in a while a topic emerges that blurs those lines. Of late, there's been no greater such subject than eReaders, eBooks, and the resulting changes in the publishing industry.

Now, the game is about to change once more as Apple is set to unveil their version of the tablet computer this week. Tablets are nothing new, but they've failed to gain a foothold beyond utilitarian use. There's no doubt Apple's products are revolutionary, evolutionary, and everything in-between (look no further than the iPod or iPhone). Now, if the sheer number of rumors hold any weight, Apple is about to change the eReader market.

Or maybe not.

Rumors News reports price the Apple iPad iSlate (or whatever they wind up calling it) at $499 and up $1000. Yet in an informal poll conducted by Retrevo, 70% of consumers would not be interested in purchasing an iSlate if it's priced higher than $700. Further, "Retrevo found roughly half the respondents said they didn’t think they needed a tablet computer" at all.

Also, compare the rumored $1000 price point with Kindle's current price of $259. The iSlate is supposed to do a whole lot more than just serve as an eReader, but c'mon. For someone who just wants to read eBooks on a small, lightweight device, I think the choice is an easy one.

Even if you never buy an iSlate, however, you still might feel its impact. Publishers are decreeing Apple as their savior (or at least they're hoping they are), largely because Amazon has been lowering consumer's expectations with regard to pricing. I'm not just talking eBooks here, either. Late last year Amazon, Walmart, and later Target engaged in a price war over newly released hardcovers when they dropped prices as low as $9. Now, the publishers aren't losing money when retailers choose to lower their prices by that much since Walmart, Amazon, Target, and others still pay whatever the publisher charges. But how long before those same retailers "cry" uncle and raise prices, all the while lamenting how greedy publishers have forced them to do so because they will not lower their prices. The backlash could be catastrophic to an already reeling publishing industry.

That's where Apple's role as savior comes in. Apple energized and legitimized the online music world with the introduction of the iPod and iTunes store. Publishers are hoping they'll do the same with eBooks. Also, by making their own deals with Apple, publishers hope to wrest back some leverage over pricing from Amazon.

Personally, I'm curious to see what capabilities Apple's new tablet might have (though I've no intention of purchasing one; I'm quite happy with my Kindle). I'm particularly interested in the possibility of Apple selling eBooks on iTunes and if they'll open that possibility to authors similar to how Amazon opened the Kindle store. Last, but not least, I'm looking forward to January 27 (the day of Apple's unveiling) if only to expunge the rumors and finally breath some reality into this story.

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Book Review: Old Man's War by John Scalzi

by Scott Marlowe (@scottmarlowe) 1/23/2010 5:42:00 PM
View this book on Amazon.com

Now that I own an eReader and thus a viable way to read eBooks without having to print them, I plan to read and review each of the featured Tor.com giveaways. This is the first of those reviews.

Also, I'm taking LibraryThing's 50 Book Reading Challenge for 2010. This is my 2nd read of the 50.

Old Man's War, by John Scalzi, is a book I've wanted to read for a while. This premiere novel by Scalzi follows in the tradition of such military science fiction novels as The Forever War, Ender's Game, and Starship Troopers. Needless to say, I went in with high expectations. While I wasn't disappointed, once the story got rolling it followed a fairly predictable pattern.

Scalzi is a prolific blogger with a twenty year publishing history behind him. Old Man's War was nominated for the Hugo Award for Best Novel in 2006. It is the first book in a series set in Scalzi's futuristic world, though Old Man's War is a complete story unto itself. Subsequent books in the series include The Ghost Brigades, The Last Colony, and Zoe's Tale.

The story is this: John Perry, a 75 year old widower, Earth-bound his entire life, enlists with the CDF—or, Colonial Defense Force—in exchange for the promise of a new, youthful life. The catch is that no one who enlists knows for sure how the CDF accomplishes their end of the bargain. But with nothing keeping him on Earth, Perry signs on the dotted line. Next thing he knows he's off into distant space. The CDF keeps their end of the bargain and more, but there's a catch: in exchange for his new life, Perry and others like him must commit the next ten years of their lives to service in the CDF as a frontline soldier.

Turns out the universe is not a very nice place, and humans have lots and lots of enemies. It is therefore the CDF's primary responsibility to protect human civilizations and colonies and to wage war on any alien species that endangers Man's predetermined right to colonize space.

Scalzi does a fine job detailing John Perry's emotional turmoil over letting go of his old life. We're also treated to a sometimes humorous, sometimes grave rendition of what a futuristic boot camp might be like. From there, the story largely follows Perry's training, the friendships and bonds he forms, and his subsequent assignment and advance through the ranks. There are battles worthy of any military sci-fi novel and a menagerie of aliens, all quite nasty and most certainly not friendly to Perry and his fellow soldiers.

Where Old Man's War stumbles is in certain aspects of the narration. The story is told in the first person from Perry's perspective, and while this works wonderfully in certain places, like when Perry begins to learn what the CDF is all about and what it's up against, it's not so good in others, as in when Perry finds himself in the thick of things. Scalzi ignores the "show, don't tell" rule, and slips into a telling sort of style that is ultimately too much of a detachment from what's going on, which is exactly the opposite of what I expected given that we're being told the story from Perry's perspective.

That's not to say that Old Man's War isn't a good novel. It's entertaining, with an interesting and sometimes terrifying gamut of alien civilizations and a vision of what our own future might be like someday if and when we begin colonizing space. There's plenty of humor, too, with Scalzi's colorful master sergeant character leading the ranks of supporting characters. I was reading some of his lines out loud to my wife who, as former Army, got a good laugh, too.

Science fiction is not my usual thing, but I found Old Man's War an enjoyable read and I've already got the subsequent novels on my future reading list.

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Fine Wine, a fantasy short by Scott F. Marlowe

by Scott Marlowe (@scottmarlowe) 1/19/2010 8:59:00 PM

"Fine Wine" is a short piece I wrote in about an hour, with several edits following that initial brain dump. It started with a single sentence that just popped into my head: "Abelard ate a lot. That was why, after I'd slashed my knife across his belly…"

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Abelard ate a lot. That was why, after I'd slashed my knife across his belly, I half-expected his bulbous stomach, chock full of the tender roast, broccoli, soft rolls, and the most delicate shiraz I'd ever sampled—all served just an hour before by his fat merchantship's very own staff—to come tumbling out like a too swollen jellyfish. But something about the cut didn't feel right, and though Abelard clenched his hands to his gut and fell to his knees as I expected he would, there wasn't even a single, glistening trickle of gastric juice seeping out from between his fat fingers.

Seized by a moment of disbelief, Abelard gasped as realization of what had happened hitting him. It's not every day a man falls prey to an assassin, especially after having just wined and dined said assassin at his own table. It's not a usual part of my fee, the wining and dining, but I don't pass it up when it can be arranged.

His lardship moaned, and fell to his back, still clutching his gut. Strange that there was no blood...

I sighed. Killing a man when he was down was too much work. Not very sporting, either. "Get up," I said.

"Why have you betrayed me, my friend?" Abelard asked between moans as he curled himself into the fetal position.

I'd passed myself off as a fellow merchant, come to the city to move some goods. "I did not betray you," I said, "for I was never loyal to you in the first place. Now, get up." It was a hard thing to ask of a man who'd just been eviscerated, but Abelard appeared to be holding his insides in well enough, so not completely out of boundaries, I thought.

"You've killed me, my dear, dear friend. I bleed, and soon I shall die."

I sighed again. I'd been warned about Abelard's theatrics.

I went to sheath my knife—I'd need both hands to lift his bulbous body back into a standing position—when I noticed there wasn't anything to clean. I narrowed my gaze, holding it to the dim candlelight. Son of a—the damn thing had a nick in it! My best killing knife. Oiled, polished, and so sharp it cut flesh like hot butter. It was new, too, which annoyed me even more. I jammed the knife into its home at my belt, then grabbed hold of the front of Abelard's suit coat with both hands. Grunting, I heaved him to his feet.

Abelard stayed standing, barely, his eyes closed and his face turned from me. He was visibly shaking. Couldn't blame him for that.

"What have I done to provoke your ire, my friend?" he asked between clenched lips.

"Shut up. I'm not your friend." I knocked his hands away and felt at his 'wound'. His coat and shirt were cut, but there was something hard—not soft flesh—beneath it. I ripped the opening wider and raised an eyebrow at the leather money belt—stuffed full of coins—fastened quite snugly just above his bulbous waistline.

"You wear a money belt in your own home?" I asked.

Abelard had been in all day, so there'd be no reason for him to be wearing such a thing. Unless he'd been prescient enough to prepare himself for a hasty, moment's notice departure. Too late for that now, though.

"One can never be too careful." He took his own turn examining himself. When he realized what had happened, he laughed a quick, sharp laugh that died on his lips the moment he looked into my eyes. There wasn't anything humorous there.

With shaky hands, he undid the coin-stuffed belt and held it out to me. "Take it, my friend." He gestured with a flabby arm. "It's yours. Only... let me live. I beg it of you."

I knocked the money belt from his grasp. "I've already been paid."

"Yes, but—"

This was supposed to have gone down quick. The only thing keeping Abelard from screaming for help was the fact that his staff was gone for the night. Too bad they'd have such a big mess to clean up in the morning. I slid my knife from its sheath for the second time.

Abelard visibly shrank from sight of it. I reached out lightning quick, grabbing hold of him.

He did scream then, but it was such a low, pitiful sound I almost felt sorry for him.

"Sorry, Abelard, but you've made your last bad deal. You must have really pissed some people off for them to want you dead this way." Evisceration was a slow, painful, horrible way to die. It was to Abelard's fortune that I was here. I'd make the first cut like my employer wanted, let it bleed for a while, then follow it up with a quick stab under his arm and into his heart. No one would examine him that closely to notice the mercy stroke. I wasn't a complete monster.

"W-Wait!" Abelard said. "I can offer you more than just coins if only you will spare my life! I have other wealth, my friend! An estate outside the city—it's yours! My place in the Silver Gentlemen's Club—though it will pain me to surrender it—for you... Women! I know the best—"

"You have nothing I want. Now, let me finish this. I have an appointment at Lady Bellum's later this evening, and I'd rather not keep my Crusus Sabeler, '74, waiting."

Abelard wasn't giving up. "If not those things, then perhaps..." He looked about the study, perhaps hoping for some sort of inspiration. It didn't matter. He had nothing I wanted. Then something must have hit him, for his face lit up. "Lady Bellum, did you say? Her ladyship runs a fine wineshop, yes? I believe they carry a full line of honeyed and—"

"What's your point?"

"Wine, my friend! I saw you how fancied the syrah at dinner! A fine blend, made from grapes picked from my own vineyard. 'Tis a spicy combination of blackberries and pepper... one of our finest! Seasonally rare, too, my friend. We only produce so many bottles."

"So you'll give me a bottle for sparing your life?" I asked, not amused.

"No! I mean, not a bottle, but a full year's supply!"

He had my interest. There weren't very many things I'd trade a life for, but the syrah had been exquisite: soft on the tongue, satisfying going down, with only the faintest hint of spicy pepper left behind. It'd be tricky satisfying my employers. They wanted blood. They might just send someone else out to finish the job. Plus I'd take a hit on my reputation; I wasn't known for leniency. I'd have to make my next job... messy.

"Make it a five year supply and you've got a deal," I said, countering.

Abelard visibly blanched. "Five years, my friend? Five years is such a long time, and life can be so dangerous. One never knows—"

"No, one doesn't." I pressed the flat of my blade hard against his belly.

Abelard turned a shade whiter, but he was already nodding in agreement. "Five years it is, my friend. Only leave an address and I will arrange—"

I stepped away. "Have a bottle a week sent to Lady Bellum's." I could see him already doing the math in his head. A bottle a week for that many years... "Tell your coachman to put it under my name. Miss a delivery, and I'll be back."

Abelard nodded, his jowls quivering.

I put my knife away, then I turned around and left. I always was a sucker for a fine wine.

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Tor Book Reviews, they are a-comin'

by Scott Marlowe (@scottmarlowe) 1/17/2010 10:54:00 AM

The year is 2008. Tor is giving away free eBooks. Lots of them.

I featured those eBooks on this blog as they were released, adding a little bit of information about the authors or the books. I'd also planned on eventually doing accompanying reviews for each of the titles released. There was only one problem: I had no 'good' option for reading them. I can't read long form on a computer screen, nor did I want to print every one of those books. Kind of defeats the e-purpose, if you know what I mean.

Now, thanks to my new Kindle and Amazon's free PDF-to-AZW conversion process (see "Option to Convert PDF Files to Kindle Format" at bottom of page), I'm finally not only getting around to reading those eBooks, but I'll also be reviewing them. Some might be micro-reviews, others will be full reviews. Some of the eBooks I might start and not finish; I'll note that in the review.

Consider this a long term goal. It might take the better part of the year (or longer) to get through them all as I'll also be reading other eBooks along the way. But, now that I have a viable option for reading eBooks, I figure it's time to crack open my treasure trove of free eBooks and start reading them.

This effort goes hand-in-hand with my joining LibraryThing's 50 Book Challenge for 2010 (more on that forthcoming).

For reference, here is the list of eBooks previously given away by Tor. I'll review them in roughly the same order (though I'm starting with Old Man's War by John Scalzi).

  1. Mistborn by Brandon Sanderson [ read my review ]
  2. Old Man's War by John Scalzi [ read my review ]
  3. Spin by Robert Charles Wilson [ read my review ]
  4. The Outstretched Shadow by Mercedes Lackey and James Mallory [ read my review ]
  5. Farthing by Jo Walton [ read my review ]
  6. Crystal Rain by Tobias Buckell [ read my review ]
  7. Lord of the Isles by David Drake [ read my review ]
  8. Through Wolf's Eyes by Jane Lindskold [ read my review ]
  9. The Disunited States of America by Harry Turtledove [ read my review ]
  10. Reiffen’s Choice by S.C. Butler [ read my review ]
  11. Sun of Suns by Karl Schroeder
  12. Four and Twenty Blackbirds by Cherie Priest
  13. Spirit Gate by Kate Elliott
  14. Starfish by Peter Watts
  15. Touch of Evil by C.T. Adams and Cathy Clamp
  16. A Shadow in Summer by Daniel Abraham
  17. Orphans of Chaos by John Wright
  18. In the Garden of Iden by Kage Baker
  19. In the Midnight Hour by Patti O'Shea
  20. Battlestar Galactica by Jeffrey Carver
  21. Flash by L.E. Modesitt, Jr.
  22. Soul by Tobsha Learner
  23. Darkness of the Light by Peter David
  24. War of the Oaks by Emma Bull
  25. Dogland by Will Shetterly
  26. Spaceman Blues by Brian Francis Slattery
  27. The Buried Pyramid by Jane Lindskold
  28. Spirit Walk by Charles de Lint

[ Amazon Featured Short: The Inheritance by Robin Hobb ]

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