Scott Marlowe, fantasy author

Scott Marlowe

Author of the Alchemancer and Assassin Without a Name fantasy series

Blogging Every Day, Part 3: What to Blog Every Day

I'm blogging every day. Here's a short series on the why, how, and what's of it.

  1. Why Blog Every Day
  2. How to Blog Every Day
  3. What to Blog Every Day (this post)

So far I've talked about the reasons I've started blogging every day as well as how I'm going about doing it. Now I want to dive into what I intend to blog about every day.

Coming up with content—ideas, really—isn't easy. But there are some general rules I'm setting up for structuring those ideas.

1. Sometimes write long, sometimes write short

I'm not holding myself to writing lengthy posts every day. Hopefully the shorter ones will still have some relevance, but there is a realistic limit to how much I can blog about as well as how much time I have to spend on it. My first priority remains my current novel-in-progress.

2. I won't shy away from reusing my own content

I have 2 novels, 2 short stories, and nearly 500 blog posts out there. That's a lot of content that I'm not going to shy away from re-using to fit my needs. I might take an excerpt out of my novels and post that. Or a favorite quote by a character. Or make a list highlighting posts on a particular topic which I feel might deserve a shout-out.

3. Take advantage of guest posts

I see this a lot on the blogs of others. Having someone else do the heavy lifting is a great way to keep the streak alive, get some fresh content, and build community spirit. In fact, I recently posted my very first featured guest post.

4. Break long posts into multi-part series

I don't like reading overly long blog posts. However, sometimes a topic requires such length. Those times I'll break the really long post into several smaller ones. Just like I'm doing with this one.

5. Make use of simple content

My Word of the Day posts are a good example of this. I find them relevant because I'm picking words I like or think are interesting or even pertinent to the fantasy genre and, let's face it, I'm not doing a whole lot of work. Wordnik picks the words and provides the definitions. I use their content and always credit them. I'd like to expand on this idea, though, and break into maybe a fantasy term or definition of the week sort of thing. This is something I need to explore some more.

My Weekly Schedule

I'm going to consistantly blog on a Mon-Sat schedule. For each day, I'll be focusing on the following:

  1. Monday: Word of the Day
  2. Tuesday: Substantial post of some sort
  3. Wednesday: Shout-out, either of one of my posts or series or maybe someone else's. This might alternate with author interviews or guest posts.
  4. Thursday: Substantial post of some sort
  5. Friday: Focus on some aspect of the World of Uhl where my novels are set or something else from the content of my writing. For ex., character profiles, info on places or races, maybe even some writing samples.
  6. Saturday: Writing progress for the week

Conclusion

Those are just some of the ways I intend to keep coming up with something to post. The danger is that it becomes wholly about the posting itself and not about the content. As soon as the content begins to suffer then I need to back away from blogging every day or make some serious adjustments if I intend to keep doing it. To tell you the truth, I don't know how long I'll keep this up. I imagine I'll get tired of it eventually. But if you stick around you'll get to see how far I go and where it takes me.

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Blogging Every Day, Part 2: How to Blog Every Day

I'm blogging every day. Here's a short series on the why, how, and what's of it.

  1. Why Blog Every Day
  2. How to Blog Every Day (this post)
  3. What to Blog Every Day

I'm blogging every day. Or trying to, anyway.

Blogging—writing, really—on a regular schedule isn't easy. There are always outside influences throwing a wrench into the best laid plans. In order to minimize these disruptions from impacting my blogging schedule I'm not only planning out my posts at least a week in advance but also writing them that far in advance as well.

Here's how I've been organizing this:

1. Add post topics to a calendar

By having my posts listed out on a calendar I have a clear picture of what gets posted when, and I know how much content I need to produce in order to stay ahead of the posting schedule. I use Yahoo Calendar because I'm still a My Yahoo user and the calendar is right there. I like that I can easily see my entries on my phone or tablet, also.

2. Use Windows Live Writer in conjunction with Dropbox

The ability to save drafts in Windows Live Writer is great. I've found that by changing the default drafts location to point to a folder I created in Dropbox that I can then have my drafts synchronized amongst multiple computers. Because I have separate laptops for personal (writing) and business (day job) use, whenever I can carve out a little time it doesn't matter which computer I have in front of me since the drafts are always there in their latest form and I can get right to work.

So how do I plan to keep this going for the long term?

That's a good question and one which I'm not entirely sure how to answer right now. Taking inspiration from those who have come before me, though, I have these tips:

1. Stay focused

Writing isn't easy. But if you treat it like a job it will get done.

2. Keep ideas flowing

Places like Alltop are a great way to see what's buzzing. Find inspiration from what others are writing about. Take notes. Save links. Keep an ongoing journal of possible topics. Whatever works.

3. Allow for some breaks

I'm taking Sundays off without question. Holidays are another time to reset and recharge. I know some writers write every day. I don't. I need some time to do other things and let my mind rest. I think with guest posts I'll let them stay front and center for more than a single day as a courtesy.

4. Maintain realistic expectations

No one's going to die if I miss a day of blogging. Neither am I going to lose any followers. Fact is, most people won't even notice given the sheer noise out there in the blogging and social media world. My goals will therefore remain realistic. Other things come up, so missing 1 or 2 days out of 365 isn't the end of the world or the end of this experiment.

5. Don't get discouraged

If I do miss a day I'm going to do my best to get back on the saddle and make it right the next day.

Next post in the series I'll talk about what I intend to blog about moving forward.

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Blogging Every Day, Part 1: Why Blog Every Day

I'm blogging every day. Here's a short series on the why, how, and what's of it.

  1. Why Blog Every Day (this post)
  2. How to Blog Every Day
  3. What to Blog Every Day

Back in 2008, I asked the question how much time should professional writers spend blogging? The answer to that became my mantra. Which is to say writing novels always took precedence over blogging, or to think of it another way, any time spent writing blog posts is time better spent working on my novels instead.

Recently, though, I decided to try something new: Blogging every day.

I'm not removing the emphasis from the work on my novels (progress on the second book in The Alchemancer series is going quite well, by the way), but I'm also re-emphasizing the importance of my blog by taking up this regime. I won't literally be writing a new blog post every day--I'm giving myself Sunday off as well as holidays. But, so far, I've been going strong since October 26 when I blogged about my Smashwords eBook sale. By the time this post makes it out I'll be over 30 days straight (minus days off as mentioned). While this is a great pace for this little experiment of mine, I don't know that it's sustainable. It seems like eventually I'll run out of ideas or time or simple desire to keep up with it. But, for now, I'm all in.

So why blog every day in the first place? Here's 3 reasons:

1. It promotes good writing habits

By blogging every day I'm injecting order into my daily routine. I work at home now, which sounds like a panacea (and is at times), but when I've got something going on at the day job that I know is going to consume my day, having other commitments really pushes me to prioritize and do those first. There are all kinds of other distractions too, so having a daily deadline keeps me focused. Also, by having a blogging schedule, I'm committed to writing something. What I write about is not so much as important as the act itself.

2. It pushes me to write better

The only way to become a better writer is to practice. Blogging gives me a medium to explore my skills, take chances, and try new things without anyone criticizing me for it (no one's going to leave a crappy review of one of my posts on Amazon, in other words). You can argue that writing a blog post isn't the same thing as writing a story, which is true. That's why I hope to also start blogging writing samples—short excerpts of what might someday become a tale unto itself. These are the sorts of posts I'm most looking forward to.

3. It provides alternative creative outlets

Blogging allows me to break away from my fantasy world and write about "other things". This is important first and foremost to keep from getting burned out writing the same content all of the time. Second, it pushes me to continue to learn about the craft because the blogging form is so much different from telling a story.

Next post in the series I'll jump into the "how's" of blogging every day.

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