It's been 30 days since I revved up two Goodreads giveaways—one for The Five Elements and another for The Hall of the Wood—and that's it. We're done. The lucky winners have been selected and now I'm busy signing books and stuffing and licking envelopes (or peeling away the cover strips).
All told, 795 people entered to win a copy of The Five Elements and 799 people went for The Hall of the Wood. I'm sure there was plenty of overlap there.
The end goal in doing these giveaways is twofold: to get some more people to read my books and to hopefully get some more reviews. I can control the former (somewhat), but can't do much about the latter. I think I read somewhere that authors get roughly a 40% return on giveaways. At 5 books going out for each title, I hope to get at least 2 new reviews for each novel.
Couple of Q&A points:
1.) Would I do another giveaway?
Maybe. A lot of Goodreads members added the novels to their TBR lists. This is good. But the value of each giveaway can really only be told if and when sales go up or more reviews materialize. I'd definitely consider another giveaway as a vehicle for raising interest in the next book in The Alchemancer series when that next book is ready to go.
2.) Did the giveaway hurt existing sales?
No idea. It seems like it did, but I've only been comprehensively tracking sales since late January, and these giveaways ran through most of February. If sales begin to creep back up to what I was seeing pre-giveaway, I'll have some idea. Time will tell.
3.) Wouldn't you rather give away eBook copies?
Yes. But Goodreads requires print copies, so that's that.
4.) A lot of readers clicked on my Goodreads ads throughout the giveaway periods. It helped that each ad has a "Enter for a chance to win a copy" line right on it:
Do I think people will continue to click on them?
I hope so. Initial results this morning seem to show they are—the number of readers adding The Five Elements has gone up by a handful just this morning. Let's hope some readers become advocates and spread the word.
OK, that's enough of that. I feel like I'm talking to myself.
I'd be remiss if I didn't thank everyone who entered and especially those on Twitter and elsewhere who helped spread the word. Thanks!
I'm eager to see what the 10 lucky readers think. Until then, it's back to writing.