When I started this blog, I always considered my audience other writers. Part of that was because I was just getting started myself and it was (and still is) the collaborative thing to do. Also, I didn't have any readers, so who else was I going to target with this stuff?
I started this blog back on January 17, 2008. Prior to that, I had a blog hosted on BlogSpot which ran for maybe a year. So, I've considered the majority of my audience to be writers for 5 years now. Along the way, I figured if I ever picked up some readers and started taking this writing thing seriously enough to turn it into a viable secondary (or dare I say primary) source of income, then maybe I would need to change the focus a bit. Instead of writers, maybe I would start writing posts with the reader, prospective or otherwise, in mind.
I'm starting to think that time might be now.
I've got some other places I'd like to take this site. It'll still be a blog, but start focusing a bit more on content related to my books themselves. Things like the world they're set in (did you know The Five Elements and The Hall of the Wood are set in the same world and that it's called Uhl?), the people, the places, the races, the nations,… you get the idea. This is stuff I think readers would enjoy, and it's something I know I would enjoy.
What got me thinking about this whole audience thing is a recent post by author Zoe Winters on eBook pricing. It wasn't the post's topic which left an impression, but this comment she made:
I’m really interested in attracting READERS. I know occasionally I do attract writers when I make posts like this but I just don’t want my blog to be a writer hang out.
That, and I've been getting some nice (i.e., encouraging) comments from readers of late. Yes, I have readers. It's a bit staggering of a thought. I know I don't have a fan base, but I can see this thing blossoming. The only way it's going to blossom is if I can attract more readers. Writers are fine, but there comes a point where you have your tools and you know how to use them. You just need to find people willing to pay you to use them. I think I'm at that point, especially as I begin to invest more and more money into advertising, time into writing, and ideas into the larger world in which my books take place.