I'm on Facebook. Actually, I've been on Facebook for a while, but only in a personal capacity. Now, I've got my very own Facebook fan page.
The purpose of a Facebook fan page is to connect with, uh, fans. I plan to use mine mostly to share information about my books, sales, writing progress, and anything that's upcoming of note. You know, kind of like what most of us already use our blogs and Twitter for. There is a certain part of the population, though, who are exclusive to Facebook and could care less about the other major social media platforms nor are they necessarily blog readers. This in itself makes Facebook an important platform to have exposure on. That and their gazillion members.
I actually created my Facebook fan page some time ago, but I wasn't doing anything with it. Expect that to change. I don't know if you're going to get any new insights or information out of it if you're already reading my blog or following me on Twitter, but if you do happen over I wouldn't complain if you decide to leave me a "like".