The Five Elements is now part of the Magic Appreciation Tour site. Here's my listing:
The MA site serves two purposes: (1) it connects authors with other authors and (2) it gives fantasy readers a place to find some great, new reads. The proprietor of the site, Daniel Marvello, also organizes "reading tours" where authors help each other out with reviews and other promotional "stuff" (Twitter, etc.). This isn't an uncommon practice and there's no obligation to either read or, more importantly, review something, especially if as a reader/reviewer you find it's something that isn't working for you.
The Summer 2012 Tour approaches. There was a previous Tour in the Spring of which I did not participate because I wasn't aware of the site at that time, but I'll happily jump into this one. I'm not entirely certain how the Tour will take shape, but you may wind up seeing some related posts here once things get going.