The "All-New" Kindle is here.
The most significant difference, IMO, is that Amazon is now offering two versions of the device: one with wi-fi only capability and the other with more traditional 3G.
There are other differences: smaller form factor, longer battery life, higher contrast, a new graphite color, lighter weight, faster page turns, a newly enhanced PDF reader… the list goes on.
Of particular interest to me is the wi-fi only version and the form factor, mostly because those two things stand out as the biggest differences between this "all-new" device and my now not so new Kindle 2. Amazon's got a nice graphic showing the difference in size between the old and new models (I hope Amazon doesn't mind me using all of their images):
If I didn't already own a Kindle 2, I'd place an order for the wi-fi only version of the new Kindle right now. It's not that having free 3G isn't useful. It is. But necessary? For me, not really. Seems like I'm always around wi-fi: at home, work, Starbucks. It's freely available enough that I could easily get by without 3G. I like the graphite color and the smaller form factor. Battery life? I get about 2 weeks out of mine with 3G off. The new, wi-fi only one gets 4 weeks with wi-fi off. It's a nice bump, but not enough to make me want to rush out and buy the new model.
I think this upgrade is really aimed at people who have owned a Kindle 2 for long enough that they feel they've gotten their money's worth out of it or, more likely, new adopters. You know, all those people who kept saying they'd love to own an eReader if they just didn't cost so much. Some people were claiming < $100 is the killer price point. Well, it's pretty close now.
And what about the competition? Sony says they want to compete on "quality, not quantity", and that they won't chase the "Cheapest eReader" title. Barnes & Noble, meanwhile, which had already cut the price of the nook, is gearing up for an all-out assault.
I think the saying, "May you live in interesting times", certainly applies here.
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