One of the challenges of selling any product is making consumers aware of it. eBooks are no exception to this. As an author, there are myriad ways to get my books in front of people. One of the best ways is to let someone else do it. Even better if this middleman (or, in this case, middlewoman) 'sells' to people who requested a pitch. In this case, the request takes the form of a reader signing up to receive an email containing information about books to buy.
The key to success here, though, is for the sender of the email to provide a curated, filtered list of eBooks based on reader preference and selection. Enter The Fussy Librarian.
They're a new outfit in town, still growing their list and extending generous advertising terms to authors such as myself, but they're doing everything right so far, which is a pretty good first step.
Not only am I using their service as an author, but I also use it as a reader. When signing up to receive an email from them, I like that I can specify which sub-genre (Steampunk and Epic Fantasy for me, of course) from which to pull books for me to see. They also let you specify what level of language you're comfortable with in your books, as well as violence and sexual content. It's another way to narrow down the books you'll see each day.
I'd like to see The Fussy Librarian do well, both as an author and a reader. We need more services like this. Not ones that will hurl a barrage of titles at you each day, but ones that curate what they're sending so we can avoid some of the you know what.
The other side of this is that without more services like this certain ones (Bookbub) gain a stranglehold on the "good" advertising venues.
So do us all a favor and go check out The Fussy Librarian.