Book reviews are, first and foremost, for readers. But they're also for authors…and advertisers.
As a reader, I use book reviews to help make buying decisions. I write them because I want to help others make that same decision.
As an author, I sometimes read reviews because I want to know what I'm doing right or wrong. There are different camps on this one. Some authors never read reviews because they feel very strongly that reviews are for readers. Also, they don't want to become upset or distracted by a negative review. On the other side of this are authors who read every single review, good or bad. They use this knowledge to (hopefully) make themselves better storytellers.
Which brings me to the last group that uses reviews: advertisers. Before I get into that, though, let me talk briefly about why advertisers are important to authors.
As a relatively unknown author, I rely on advertising to help get my books in front of people. Sounds simple enough. But the field of effective advertisers has narrowed considerably in the past 1-2 years, and so has the competition to get listed. It used to be that advertisers took anyone and everyone. Pay them the money and they'd feature your book. But readers soon grew wary of these sorts of 'email blasts' because there was no guarantee of quality. So along came a new style of advertising where advertisers started curating the books sent their way. No longer was it acceptable to have poorly designed covers, content riddled with grammar and other errors, or, getting back to the point of this post, poor ratings and reviews.
Not only that, but advertisers began to require a minimum level of stats before they'd even consider a book for listing. Many of them now require a minimum of 4 stars for a rating and 10 reviews. Further, they look at the content of those reviews, weeding out any books with 'too many typos' or those that 'need editing.'
I can only deal with one of those criteria: the last one. The quality of the work is entirely on the author.
But the reviews are entirely on the reader. Sure, I can help it along with review copies, which I have done, but you still reach a point where you need the reader who you didn't contact or don't know to step up and leave a rating or review.
So, the next time you finish a book, think about taking a few minutes to leave a review on Amazon, Goodreads, or elsewhere. Reviews don't need to be long or in-depth. A sentence or two is sometimes enough. A review doesn't have to be positive, either. Sometimes a negative one is just as beneficial as a positive one.
And if you've read one of my books, why not leave a review now? I'd really appreciate your honest opinion. I'm pretty sure other readers will, too.