Scott Marlowe | How to ruin your writing career in 1 easy step
Scott Marlowe, fantasy author

Scott Marlowe

Author of the Alchemancer and Assassin Without a Name fantasy series

How to ruin your writing career in 1 easy step

Surprise. Shock. Pity. Scorn.

Those were the range of emotions I felt once I'd read through what amounts to the complete and absolute implosion of an indie writer's career.

It all started with an unfavorable book review on BigAl's Books and Pals site where Big Al reviews indie novels. The book is The Greek Seaman. Its author, Jacqueline Howett. Big Al rated the novel 2 stars out of 5, not because of the story itself, but because of the numerous grammatical and spelling errors. He actually makes it a point to say that the story itself is interesting, but that the numerous errors create too many stumbling points for the reader to get through.

One reason is the spelling and grammar errors, which come so quickly that, especially in the first several chapters, it’s difficult to get into the book without being jarred back to reality as you attempt unraveling what the author meant. At times, you’ll be engrossed in the story when you’ll run across a flowery description of the emotions Katy is feeling about her situation or her husband. These are numerous and sometimes very good. Chances are one of these sections originally pulled you so deeply into Katy’s world. Then you’ll run into one that doesn’t work and get derailed again. Reading shouldn’t be that hard.

Writers have to have thick skins. Not everyone is going to like what we write, nor should we expect favorable reviews at every turn. The question becomes one of professionalism those times where we do run into a bad review. Is it worth commenting? Should you just ignore it? Jacqueline Howett chose the former, and went about it in the worst way possible.

Here's her initial comment to Big Al's review:

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She then goes on to post some of those "5 star" reviews from Amazon.

At this point, she's really not doing too badly. A bit over the top, but I can live with her response if only she'd left it at that. She doesn't, but goes on to say:

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and,

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At this point I started to see what Big Al was talking about. If the errors in structure in her comments are any indication of her grammatical skill (or lack thereof), then it would seem his review is correct and justified.

I have to admit that I often dismiss advice from bloggers and other writers concerning how to act professionally. I've worked in a professional capacity for near twenty years now, and hardly need the advice. Also, I thought, what person wouldn't act professionally? It's common sense, right? Apparently not for everyone.

Far from a Charlie Sheen-like response, where people flocked to the actor's Twitter account in apparent fascination following his own meltdown, Howett has garnered only scorn, pity, and numerous commenters saying they've no desire to read anything at all by her now. Given that Howett at one point tells other commenters to "f*** off", I don't blame them.

The question now becomes where does Howett go from here? Is there any salvation for her? It really depends how she carries herself from this point forward. She needs to apologize—that much is certain—and in a non-condescending manner. Not only to Big Al, but to her readers and the other commenters on Big Al's review. In the apology she needs to admit she was wrong. Then she needs to go hire a professional editor to show sincerity. I don't know if even that is enough at this point, but it's a start.

I'll leave you with one of Howett's closing comments:

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4/2/2011 Update: It gets worse. Reviewers are piling on the bad reviews on Amazon. This author really did a number on herself.

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Scott Marlowe | eBook File Formats
Scott Marlowe, fantasy author

Scott Marlowe

Author of the Alchemancer and Assassin Without a Name fantasy series

eBook File Formats

There are a lot of eBook file formats: TXT, HTML, AZW, DOC/DOCX, OPF, TR2/3, ARG, DTB, FB2, XML, CHM, PDF, PS, DJVU, LIT, PDB, DNL… ok, I think I'll stop now. It's obvious that while one file format might be a nice ideal, it is anything but reality. Not everyone uses the same software, and there's no such thing as a universal e-book file format that all market players have adopted (EPUB stands out, but not every eBook retailer uses it).

At its simplest form, e-books are just text files. But text files are too simple. They don't contain the characteristics necessary for an e-book to rival a printed book in appearance. Also, TXT files do not support DRM.

E-book readers—both software and hardware—are a topic unto itself. For this post, I therefore want to focus just on the file formats that these (software or hardware-based) readers support. Also, I'll only focus on those formats I feel are the most relevant. It's not very realistic, IMO, for someone to read an e-book of any length in TXT format or even HTML. Other formats, such as PKG (which was a file format for reading e-books on an Apple Newton), are outdated enough to not garner further attention.

So, here are the formats and a bit of information about each.

AZW

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AZW is the file format used by the Amazon Kindle e-reader. It is proprietary to Amazon and is DRM protected. The best way to both convert a file to this format and publish on Amazon's Kindle store is to use their Digital Text Platform site.

Their recommendation for having a successful conversion:

The preferred format for uploading content is as a single HTML file. To include images, provide a ZIP file that includes the images as well as the HTML file that refers to them (check the formatting guides to find out how to link to images from HTML). The HTML and image files all have to be in the same folder inside the zip file.

I've gone through this process to publish my novel, The Hall of the Wood, on the Kindle store; it is a pretty painless process.

Note: A lot of people/reviewers think Kindle only supports AZW. This isn't true. Kindle also supports (natively) TXT, PDF, Audible (Audible Enhanced (AA, AAX)), MP3, unprotected MOBI and (through conversion) HTML and DOC.

PDB

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PDB is DRM-protected format advocated by Palm Digital Media. It stands for Palm Database, and originally was intended as a file format meant to be read on the Palm handheld device. It seems from looking around that many retailers support this format and that it isn't necessarily required to have a Palm handheld to read files in this format as software for PC's or Mac's is available. Also, the format is supported on many other handheld devices.

PDF

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PDF stands for Portable Document File. It was established by Adobe in hopes of creating a universal file format to promote the ready exchange of data, specifically document files. DRM-free PDF's can be read by the free Adobe Reader. PDF's protected by DRM can be read by Adobe Digital Editions, which has the ability to allow or deny access to a downloaded PDF depending on the conditions under which the file was obtained.

If an e-book was outright purchased, you should be good to go, though you will have to read the PDF using Digital Editions and will be further restricted from saving or printing the e-book. On the other hand, if you checked an e-book out from an online library and that e-book contains DRM, chances are the e-book will "expire" after the loan period is up, at which time you will no longer be able to view the e-book.

PDF documents can be created by any number of freely available software converters. My preferred method of conversion is to use the Microsoft Save as PDF or XPS add-in for Microsoft  Word 2007. Of course, there's always Adobe Acrobat Professional, too.

ODF

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OOo_150_ODT_Icon

OpenDocument Format is an XML-based file format used to represent spreadsheets, presentations, word processing documents, and more. While ODF has emerged as an industry standard, the specification having been ratified by over 600 technology companies (including Microsoft and Adobe), it is of some note that while applications such as Microsoft Office support ODF, that suite also still defaults to its own proprietary file formats. ODF is, however, the default file format for OpenOffice, a popular open source alternative to Microsoft Office.

ODT, or OpenDocument Text, is the word processing specific version of the ODF file format standard. Similarly, there are presentation (ODP), spreadsheet (ODS), and other formats.

RTF

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The Rich Text Format was developed by Microsoft in the 1980's. Not surprising, it is an 8-bit based format, and while it can address larger character sets, it is through means that relegate the format to mostly a legacy role. Still, the format is quite prolific; converting to RTF is supported by most word processing and other applications.

DOC/DOCX

WordIcon

The default file format supported by Microsoft Word. With Word 2007, Microsoft introduced the DOCX format, which is billed as an open, XML format that, unfortunately, has not been as widely adopted as Microsoft might have hoped. One of the nice things about the DOCX format is that it results in much leaner files. However, it is not backward compatible with previous versions of Word.

EPUB

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EPUB is an e-book specific format engineered by the International Digital Publishing Forum (IDPF) and intended to replace the Open eBook (OEB) standard. EPUB includes optional support for DRM. The standard is supported by the Barnes & Noble nook, Sony Reader, and Apple's iPhone as well as other devices.

As far as converting a document to the EPUB format, it looks like there are several options: BookGlutton hosts an HTML-to-EPUB file converter, Google Code contains a software library called epub-tools which looks suitable for batch style conversion of files, and LexCycle has something called Stanza which looks to be a desktop application. I'll have to give each of them a whirl to see which is the best option.

PRC/MOBI

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The PRC/MOBI file format is based on the Open eBook (OEB) standard (which I discovered was superseded by the EPUB standard; see above), and is considered one of the most prolific e-book file formats for mobile devices. The biggest proponent of this format is Mobipocket.

Mobipocket offers both reader and publisher software, both free. Mobipocket Reader will run on PC's as well as a number of handheld devices. There are two ways to use Mobipocket Creator to author e-books: use the application to create the e-book and then add content and design from there or, the more practical approach, import Word, text, or PDF documents.

The PRC/MOBI format does, of course, support DRM.

BBeB

(LRX/LRF)

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BBeB, or Broadband eBook, is Sony's proprietary file format for e-books, as if we needed yet another one. It comes in two varieties: LRX for encrypted (DRM) e-books and LRF for unencrypted e-books.

Sony has their own e-book store where one can download e-books in these formats. The newest version of the Sony Reader is a device widely expected to give Amazon's Kindle a run for the money. In order to read books in the BBeB format, you will need a Sony Reader, much like the AZW format is married to the Kindle.

However, Sony opened the Reader up so that it also supports the EPUB format. This is a good thing, and leaves the Kindle as virtually the only device that locks its users into a proprietary format.

I haven't yet found a viable method by which to publish e-books in this format.

Two options have come to light for converting from a more standard format to BBeB:

1.) As ZenEngineer points out in the comments below, there is a freeware program called Calibre that will perform the conversion.

2.) Also, there is the bbebinder open-source project hosted on Google Code which converts HTML and TXT files to the BBeB format.

LIT

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This is a Microsoft-specific file format whose time I can't help but wonder may be at an end. LIT files are readable only on Microsoft Reader, and while there are versions of the software for PC's and handhelds, the major players in those areas (Amazon, Sony, Apple) have their own proprietary formats.

Creation of LIT files seems a bit problematic as well. There is a Read in Microsoft Reader add-in for Microsoft Word 2000 and higher, but "higher" here does not include Word 2007. That kind of tells me the format is being abandoned by Microsoft.

References/Further Reading



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