The news about how Amazon intends to remove free eBook titles from the Kindle Bestseller List is a couple of days old now, but I still wanted to comment on a few points.
The article states that currently "the top ten bestselling titles on Amazon’s Kindle bestseller list are free downloads". I took a quick look and found that, actually, the first nine out of ten are free. The tenth is not. Not a big deal, and not one of the points I wanted to make. But here's the list for nostalgia purposes if nothing else:
What's interesting about this list is that none of the titles are self-published. In other words, publishers put these titles in the Kindle store figuring (or hoping) they'll show up on the bestseller list. Getting noticed in the ocean of titles that is the Kindle store is hard. But if you get on the Bestseller List… People readily see the titles there and when you can download it for free, what's not to like? Of course publishers are hoping that if you do like that one book that you'll then pick up another by the same author, except this time putting down the cash for it.
HarperCollins did this with Robin Hobb's Dragon Keeper. It's the first of a trilogy, so assuming you like it, you're probably going to get books two and three. That's usually how it works with me, anyway.
But this game is about to change. Amazon intends to split the list: one for pay titles, another for free. The effect of this is that publisher's free promotions might become less effective:
An executive at HarperCollins said she thinks Amazon is certainly doing the right thing by splitting the list, noting that consumers “want to know what books everyone is reading, and buying, ” and that a list which combines free downloads and books for sale doesn’t deliver this information. When asked if she thought the separation of the lists might make promotional e-book giveaways less effective, she said it might.
Time will tell. Amazon will start splitting bestsellers based on price in "a few weeks".
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