Producing something is only the first step. Next, you have to market it. The problem? Marketing takes time...a lot of time....
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Some Thoughts on eBook Pricing
Finding the "right" price to effectively sell an eBook is hard. There's always a balance between wanting to make a sale and enticing readers with a low price and having that strategy blow up in your face because many people equate low prices with low quality. Click through to get my thoughts on this subject....
Read MoreThe Failure of Free
Giving away eBooks for free just doesn't work....
Read MoreEvolution of a book cover: The Hall of the Wood
Book covers are often an evolving piece of art that changes with the edition of the book. Here's the background and evolution of one of mine....
Read MoreAn introspective on Borders' liquidation
Some of my thoughts on the liquidation of Borders and what it might mean moving forward for booksellers....
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